Hans im Glück
Burgers, bowls and a fairy tale
HANS IM GLÜCK is a burger restaurant brand founded in Munich in 2010. Its restaurants are known for their birch-forest interiors – a nod to the Brothers Grimm fairy tale that gave the brand its name – and for a menu of burgers, bowls, salads and drinks for meat lovers, vegetarians and vegans alike.
For this project I photographed sauces, dishes and the making of the food in April 2025: clean studio shots of single ingredients and honest, close-up moments from the kitchen. A selection of these images appears in the brand’s cookbook “Goldstücke”.
- ClientHANS IM GLÜCK Burgergrill
- FoundedMunich, 2010
- ShootApril 2025
- WorkFood & kitchen photography
- Published in“Goldstücke”, GU 2025

Goldstücke – Die HANS IM GLÜCK Burger, Bowls und Drinks
Published by Gräfe und Unzer in August 2025, the cookbook brings more than 100 original recipes from the restaurants into the home kitchen: burgers, bowls, salads, homemade sauces, sides and drinks – vegan, vegetarian and with meat. Some of my photographs from this shoot appear in the book.
216 pages · ISBN 978-3-8338-9123-6
View the book at HANS IM GLÜCK ↗No advertisementThis is not a paid partnership. I receive no payment, commission or other benefit for this link or for mentioning the book; it is shown only because it contains my photographs. HANS IM GLÜCK, its logo, the book cover and all related trademarks are © HANS IM GLÜCK and their respective owners.